Redesigns: It’s all in the game

Everybody hates web site redesigns. Or so it seems, based on my three decades of doing them. I was involved with only one high-profile redesign that people seemed to love across the board. That was for a Hollywood trade paper, about 2002. Rave reviews. Rightly so -- it was a major upgrade -- but so were the others before that and the others after that. People hate change when it's inflicted upon their daily routine, and resent having to do the mental work to adapt to a new scheme. They'd … [Read more...]