The title of this blog post is exactly 32 characters long. Did I bother to count them all? Nah. I used a handy web-thingy called Text Mechanic. Or I could have used Word (tools > word count). More importantly, why do I care? In this case, the headline and title tag of this post are identical. I'm looking out for the Google bot (or Bing bot), which considers the title tag the No. 1 clue to what the content is all about. That's also the headline/title displayed in the search engine result pages … [Read more...]